Support Product (RED)

Product (RED) is wonderful. Getting some of these big named brands, especially that are popular with young people, to donate this money and fight for the awareness of aids. Apple, Gap, Converse, Emporio Armani, Motorola and American Express so far have been the brands to join Product (RED).

What these companies do is they use the (RED) logo on select products, which has become somewhat of a fashion statement, to promote the awareness of AIDS (especially in Africa). What these companies sell, they donate a portion of the profit from these items to The Global Fund to Fight Aids, Tuberculosis and Malaria.

It's so cool the messages you can send and promote through pop-culture. Converse recently announced that they are going to release Red "Ramone Themed" Chuck Taylors in support of Product (RED). Product (RED) is doing something that no charitable organization has ever really done before, they're tapping into these unused resources through pop-culture themes such as the IPod, Chuck Taylor's, The Gap, etc.

Product (RED) is definitely a cause worth promoting.





Product (Red) Blog - [Joinred.blogspot.com]
Product Red - [Joinred.com]
Converse plans Ramones chuck's for Project Red - [Punknews.org]
The Global Fund - [theglobalfund.org]