Tuesday, April 10, 2007

Old news but it's pretty cool


Back in February when most of the Midwest and Northeast was getting completely slammed with snowstorms Burton Snowboards, based in Vermont, did one of the coolest things I have ever seen a company do. Gave their employees a snow day.

Burton’s CEO Laurent Potdevin sent an email titled ‘Powder Day’ to Burton’s 400-plus Vermont based employees announcing the good news. “It’s dumping so much that we will be closing the office tomorrow (Thursday) all day to allow everyone to get to the mountain and ride,” said Potdevin’s email. “Stowe is getting pounded – grab your board and get to the mountain.”


"Nothing makes me happier than giving the people who work here the opportunity to experience the essence of a sport that they are making accessible and fun for so many others,” says Jake Burton, Founder and Chairman of Burton Snowboards. “Coincidentally, the Burton senior management team spent last night at the top of Stowe Mountain Resort in the 'Stone Hut'. Waking up to a foot of fresh snow (and plenty more coming) might have made for some cancelled meetings and an unproductive day at the office, but we all work pretty hard around here and riding is our best source of energy."

That's awesome. Completely awesome. For such a big company to live within it's brands ideals. It's not like they made work optional or even told people "well we want you to come in but if you cant make it that's fine." They said "Hey, get the hell out of here, hit the slopes." It's so refreshing to see that there is some hope left in corporate America. It's nice to see that not everyone is a stiff in a suit.

Burton is definitely one of the coolest companies out there. They actually have a sign on the front door that says that Burton is closed if there is more than two feet of snow in 24 hours. Looking at their website, it definitely looks like a great company to work for. I've actually thought about moving to Vermont after I graduate, it's a job that I would definitely look into. So Cool.

A Burton Snow Day - [Lat34.com]
Burton Snowboards

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